BFM 89.9
The Business Station
BFM 89.9
The Business Station
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1 min
10 mins
10 mins
Sometimes you can look at well established brands and wonder how they manage to maintain their success. But what if you could get a glimpse into the inner workings of one of these brands? Joseph Michelli talks about his book, Driven To Delight, which provides insight into how Mercedes Benz USA puts customers first.
Producer: Christine Wong
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