My Forever Doggo isn’t a shelter for strays. And it isn’t a non-profit organisation. Founded by Elisa Khong and run by a small team of passionate individuals, including Amy Wong, social media manager, My Forever Doggo is a startup that creates content to encourage love, kindness, and the adoption of doggos looking for their forever home. They do this by featuring dogs from various shelters under a single platform. We speak to Elisa and Amy about leveraging social media to spread awareness and supercharge their brand, the emotional heft of dealing with animals that need help, as well as running My Forever Doggo like a self-sustaining business.

Image Credit: My Forever Doggo Facebook Page