Promo Partners is a company that specialises in redemption programs and licensed character promotions that has access to intellectual property from Disney, Pokemon, Universal Studios, Warner Bros, and DreamWorks. With this they have worked with companies like AEON, Giant, Guardian, 7-Eleven, Shell, and Family Mart to build marketing initiatives and redemption programs that are generally used to acquire new customers and boost short-term sales, but it can also help build customer retention over the long term.

To learn more about this, we speak with Gary Chin, Founder and Director of Promo Partners.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

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Categories:  entrepreneurs,  managing,  SME

Tags:  loyalty programs,  redemption programs,  customer acquisition,  Customer Relationship Management,  customer retention,  business growth,