BFM 89.9
The Business Station
Using Disney and Pokémon IP to Help Businesses Drive Sales and Improve Customer Retention
31 mins·10:00, 4 Jul 2023
Using Disney and Pokémon IP to Help Businesses Drive Sales and Improve Customer Retention
31 mins
·
10:00, 4 Jul 2023
·
Recommended
Guest: Gary Chin, Founder & Director, Promo Partners
Promo Partners is a company that specialises in redemption programs and licensed character promotions that has access to intellectual property from Disney, Pokemon, Universal Studios, Warner Bros, and DreamWorks. With this they have worked with companies like AEON, Giant, Guardian, 7-Eleven, Shell, and Family Mart to build marketing initiatives and redemption programs that are generally used to acquire new customers and boost short-term sales, but it can also help build customer retention over the long term.
To learn more about this, we speak with Gary Chin, Founder and Director of Promo Partners.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
loyalty programsredemption programscustomer acquisitionCustomer Relationship Managementcustomer retentionbusiness growth
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