Turning Over A New Wondaleaf
Dr John Tang, Founder, Twin Catalyst
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Unfortunately, there are many unnecessarily gendered products out there. From razors to toys to even pens, it seems like anything can be strangely stuck to this outdated notion. So what’s the issue? Do products really need to be designed and marketed in this way? How about the products that we assume are only for one side of the customer demographic - could there be a better alternative? Dr. John Tang, founder of medical device company Twin Catalyst, explains their unisex contraceptive device called Wondaleaf, and their take on creating products that benefit people on all sides of the spectrum.
Image Credit: Wondaleaf Official Website
Produced by: Christine Wong
Presented by: Christine Wong
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: business analysis, SME, entrepreneurs, markets, social issues, diseases and conditions
Tags: medical, contraceptives, sexual health, unisex, marketing, product design, OFB-BossBoleh,