Tipping The SKALE Towards In-Store Sales

Launched in 2018, SKALE offers customizable solutions for large corporations and a self-service platform for SMEs, designed to drive shoppers to physical stores, triggering sales conversion and to collect relevant offline data such as shopper footfall, in-store sales, and first-party data. Founder Yuet Whey Siah elaborates on designing a go-to marketing solution for retailers, and her focus on enabling offline businesses to grow in-store sales at a time when everyone else has their sights set on e-commerce.

Image Credit: LS Retail