The Parent Inc., formerly known as Tickled Media, is a tech company that aims to help 100 million parents have healthy pregnancies, and raise healthy families. They do this via the Asian parent community app and other digital platforms using cutting edge tech, to develop content, community-building and commerce for the mum and child space. Regional Head of Growth and General Manager of Malaysia Sarah Voon talks to us about the evolution of the TPI brand, their innovative offerings, and the challenges in designing a holistic, safe space for parents and all their growing-family needs.