The hygr Hype

There’s an old stereotype regarding Asian families where their progeny are pressured into being doctors, engineers, or lawyers; but as the pandemic raged on, many took to the risky business of entrepreneurship instead. Ivor Lim Xian Z and Chew Hoi Meng, lawyers-turned-co-founders of natural beauty brand hygr, discuss the way they utilised the jumping off point of a viral TikTok for long-term victory, the struggles they faced that drove them towards creating this side hustle, and how sometimes defying the norm is the key to success.

Image Credit: Shutterstock | hygr. Official Facebook Page