Spicy Snacks, Spicier Marketing
Ho Yeou Shen, Founder and Creative Director , tudòs | Chong Yoke Sim, Copywriter, tudòs
30-Mar-22 10:00
Embed Podcast
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Close
What if you took the feelings of indulgence, sensation, and pleasure that we associated with snacks and married them to the classic marketing adage that sex, indeed, sells? Ho Yeou Shen, founder and creative director of tudòs, and tudòs’ copywriter, Chong Yoke Sim, discuss their very cheeky marketing strategy of risqué branding for their satisfying snacks.
Produced by: Christine Wong
Presented by: Christine Wong
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: business analysis, SME, entrepreneurs, trends and forecasts, food, visual arts
Tags: f&b, food and beverage, snacks, chips, homemade, marketing, branding, OFB-BossBoleh,