BFM 89.9
The Business Station
Recommended
16 mins
29 mins
7 mins
Guest: Ho Yeou Shen, Founder and Creative Director , tudòs, Chong Yoke Sim, Copywriter, tudòs
What if you took the feelings of indulgence, sensation, and pleasure that we associated with snacks and married them to the classic marketing adage that sex, indeed, sells? Ho Yeou Shen, founder and creative director of tudòs, and tudòs’ copywriter, Chong Yoke Sim, discuss their very cheeky marketing strategy of risqué branding for their satisfying snacks.
Presenter: Christine Wong
Producer: Christine Wong
Share:
Recommended
May 9
·
16 minsMall-aysia: Why Are We Still Building Malls?
May 9
·
7 minsTariffs Heighten Recession Risk For Thai Economy
Recent episodes
0
Latest stories
Podcasts · May 9 · 8:00AM
How Obesity Makes Pregnancy Dangerous
45 mins
Podcasts · May 9 · 45 mins
How Obesity Makes Pregnancy Dangerous
Podcasts · May 9 · 7:30AM
Symphonic Image
23 mins
Podcasts · May 9 · 23 mins
Symphonic Image
Podcasts · May 9 · 7:00AM
The Nutcracker
20 mins
Podcasts · May 9 · 20 mins
The Nutcracker