Ready-To-Cook Meals: Just For The Affluent and Health Conscious?

Freshable wants to change the way people approach their food.

The Malaysian start-up delivers ready-to-cook meal kits to your doorstep, making it easier to meal plan and, hopefully, lead healthier lives. With the promise of convenience and time saving, this could certainly appeal to the time-poor, but is that a big enough market for this start-up to build a sustainable business model?

We’ll explore this, future plans, and more with co-founder and CEO Adeline Tang.