Precision Pivoting: A Sweet Transition

Precision mechanical components are not something we talk about or come to mind everyday. This industry, however, is a critical segment of modern engineering and manufacturing, and plays a vital role in a wide array of sectors.

Enters Nibou Industries, a home-grown manufacturer that specialises in the development and production of advanced linear motion systems. However, second-generation CEO Jowin Goh takes the company on a whole new adventure, transitioning from being a key player in the automation industry to the fast-moving consumer goods (FMCG) industry, producing nostalgic snacks such as jellies and puddings.

Today, we speak with Jowin Goh, CEO of Nibou Industries about the challenges of switching industries entirely and the experience of being a second-generation business owner.