Pilgrim’s Focus on Brand Building, Path to $70 Million in Revenue, And IPO Ambitions

Pilgrim is an Indian-based, all natural, vegan, direct-to-consumer (D2C) skincare startup brand that has caught the attention of some prominent investors. Just two months ago, Vertex Ventures, Fireside Ventures and Narotam Sekhsaria Family Office, were part of Pilgrim’s $20 million Series B funding round, which will help them accelerate the company’s growth in India.

Having generated $9.59 million in revenue in the last financial year, the company is expecting 3X growth to hit around $30 million in the next financial year, and another 2X growth to achieve $60-70 million the year after. It is also expecting to hit profitability next year.

All that and more in this conversation with Anurag Kedia, the co-founder of Pilgrim. We explore Pilgrim’s origins and growth story, insights into how to build a consumer beauty brand while optimising your marketing budget, as well as future plans including the path to profitability and IPO thoughts.