Oyen - Pet Insurance First, Lifestyle Brand Later?

People love their pets, but do they love them enough to buy pet insurance? That’s certainly something that Oyen is hoping for. The digital pet insurance player is aiming to insure 100,000 pets in Southeast Asia within 3 years, fueled by its seed funding round of around RM1.7 million back in 2021. That said, 100,000 is a big number, how far is Oyen from achieving that goal?

We get into this, the viability of this business model, and whether Kevin and Michelle are looking to leverage Oyen’s brand beyond pet insurance