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Enterprise · Open For Business · 30 May 2016 · 10:00 am · 20 mins listen
Vocational schools are now in a competitive space. Pastry Institute of St Honore offers full and part-time courses to anyone who is interested in professional baking. However, differentiation is important for people to select your school over the others. Lee Jia Ping from ThinkCity talks about identifying their brand essence.
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