BFM 89.9
The Business Station
Up The Ante - What’s Your Brand Essence?
20 mins·10:00, 30 May 2016
Up The Ante - What’s Your Brand Essence?
20 mins
·
10:00, 30 May 2016
·
Recommended
16 mins
29 mins
7 mins
Vocational schools are now in a competitive space. Pastry Institute of St Honore offers full and part-time courses to anyone who is interested in professional baking. However, differentiation is important for people to select your school over the others. Lee Jia Ping from ThinkCity talks about identifying their brand essence.
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