Up The Ante - Better Marketing Approach

We’re living in a time where, whenever you have a brilliant idea, you are sure to have competitors within a short span of time. This is no surprise to our guest today, Jesmin Lua from Recomn who was on the show together with Kao Dim previously. Is it true that if you’re well funded, you will be ahead of the rest? Jesmin poses this question to Joni Leimala on how we can navigate in this competitive space with a better marketing approach.