Up The Ante: E-commerce Is Not That Sexy

Craftiviti is an art and craft supply company that stemmed out from Multifilla which has been around for 30 years. Craftivity aims to steer away from the Multifilla legacy and built its own brand. With a retail outlet in the Klang Valley, they are also venturing into the e-commerce platform. They are more aggressive in terms of reaching out to the market and today we’ll be looking into the world of e-commerce and how they can Up their Ante with ST Chua, CEO of Predictry.com.