Alia Michele Elkine, the founder of Infinitree was introduced to Oak Gall Nut, a type of nut traditionally used by Malay women in confinement, when she was ill after the birth of her daughter. Since then, she has been advocating herbal remedies and developed INFINITREE after 14 years of research. Now that she’s got her product ready, the next step is to maximise on marketing. Oliver Woods who is the Social Media Director at Leo Burnett points out how she can tap into the social media using her stories.