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Going Global - Inokii Records

Inokii Chan, Inokii Records

30-Sep-16 10:00

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Going Global - Inokii Records

This week's Going Global is all about niches. We take a look at Inokii Records, a Singaporean-based music store that is not only bent on keeping CDs and vinyls alive, but is also well-known for its impressive range of heavymetal albums and rarities. "Inokii Chan", founder of the 16-year-old store, speaks about his loyal customers, the "mellowing down" of heavymetal, as well as his "Save The CD" campaign. 

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Tags:  heavy metalsvinylsConsumer Goods/ServicesMedia, Marketing, AdvertisingTelecom, IT, TechnologyCEO/Business leadersEntrepreneur interviewsPerforming ArtsCulture, History, HeritageMusic documentaries


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