Going Global - Inokii Records

This week's Going Global is all about niches. We take a look at Inokii Records, a Singaporean-based music store that is not only bent on keeping CDs and vinyls alive, but is also well-known for its impressive range of heavymetal albums and rarities. "Inokii Chan", founder of the 16-year-old store, speaks about his loyal customers, the "mellowing down" of heavymetal, as well as his "Save The CD" campaign.