BFM 89.9
The Business Station
Up The Ante - Marketing for a Homegrown Brand
18 mins·14:41, 26 Oct 2015
Up The Ante - Marketing for a Homegrown Brand
18 mins
·
14:41, 26 Oct 2015
·
Recommended
16 mins
29 mins
7 mins
When a business is formed out of a hobby, it’s not uncommon to reach a plateau where business growth becomes stagnant. Atara Racing has been in business for six years, but despite extending their line of designer car rims, they have hit a wall in reaching their consumers. Lee Jia Ping walks through the branding fundamentals to first understand who are they targeting.
up the anteopen for businessAtara RacingThinkCityLee Jia PingDanny FooAlie Saidfundingmarketingmotorsports
Share:
Recommended
May 9
·
16 minsMall-aysia: Why Are We Still Building Malls?
May 9
·
7 minsTariffs Heighten Recession Risk For Thai Economy
Recent episodes
0
Latest stories
Podcasts · May 9 · 4:00AM
Mall-aysia: Why Are We Still Building Malls?
16 mins
Podcasts · May 9 · 16 mins
Mall-aysia: Why Are We Still Building Malls?
Podcasts · May 9 · 3:00AM
MSP322. AI, You’re Basic
44 mins
Podcasts · May 9 · 44 mins
MSP322. AI, You’re Basic
Podcasts · May 9 · 2:00AM
SmartCarts and Smarter Stores: The Retailetics Vision
29 mins
Podcasts · May 9 · 29 mins
SmartCarts and Smarter Stores: The Retailetics Vision