BFM 89.9
The Business Station
Up The Ante - Marketing for a Homegrown Brand
18 mins·14:41, 26 Oct 2015
Up The Ante - Marketing for a Homegrown Brand
18 mins
·
14:41, 26 Oct 2015
·
Recommended
When a business is formed out of a hobby, it’s not uncommon to reach a plateau where business growth becomes stagnant. Atara Racing has been in business for six years, but despite extending their line of designer car rims, they have hit a wall in reaching their consumers. Lee Jia Ping walks through the branding fundamentals to first understand who are they targeting.
up the anteopen for businessAtara RacingThinkCityLee Jia PingDanny FooAlie Saidfundingmarketingmotorsports
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