When a business is formed out of a hobby, it’s not uncommon to reach a plateau where business growth becomes stagnant. Atara Racing has been in business for six years, but despite extending their line of designer car rims, they have hit a wall in reaching their consumers. Lee Jia Ping walks through the branding fundamentals to first understand who are they targeting.

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Tags:  up the ante,  open for business,  Atara Racing,  ThinkCity,  Lee Jia Ping,  Danny Foo,  Alie Said,  funding,  marketing,  motorsports,  CEO/Business leaders,  Other personality interviews,  Economy, Markets,  Entrepreneur interviews,  Entrepreneur Resources/Development,  Motoring