Going Global - Baabuk (Switzerland)

Baabuk is a Swiss startup created by a young couple with a passion for wool. Their love for wool was coupled with their fascination with Russian “valenki” boots, which have been used against the Siberian cold since the 16th century. Those boots eventually became Baabuk's inspiration for their first collection. Dan Witting, one half of this duo, speaks to us about the business and their plans to conquer the world, a pair of shoes at a time.