What do Snoop Dogg, venture capital, and sneakers have in common? The answer – Asia's fastest-growing sneaker trading platform Novelship.

Last month, the Singapore-based online streetwear marketplace announced a US$9.5 million series B funding round, which comes a few months after Novelship’s partnership with American hip hop legend Snoop Dogg.

Novelship first started out as a Carousell shop before becoming an online marketplace for buyers and sellers to trade authentic sneakers, limited-edition apparels, as well as exclusive physical and digital collectibles. Today the company is moving beyond just being a marketplace and building its own fashion and streetwear brand.

Having raised a total of $21.6 million, on this episode of Open for Business, you will hear about Novelship’s move from Carousell store to Asia's fastest-growing sneaker trading platform, the value Snoop Dogg provides to their ambitions, and whether they have what it takes to become a leading fashion icon in Asia, with Richard Xia, Co-Founder and CEO of Novelship