BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility

Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility

Rajvinder Rai Singh, Co-Founder and Managing Partner, VOOH Media

05-Sep-24 10:00

Moving Billboards? How VOOH Media Is Driving Out-of-Home Brand Visibility

Is turning everyday vehicles into billboards the key to breaking through ad overload?

In this episode of Open For Business, we explore how VOOH Media is attempting to transform the advertising landscape by turning everyday vehicles into mobile billboards. Joining us is Rajvinder Rai Singh, Co-Founder and Managing Partner of VOOH Media, who shares his journey from digital marketing and e-commerce to leading VOOH’s charge in vehicle out-of-home advertising.

Rajvinder discusses the challenges and opportunities in this unique advertising space, how VOOH Media is differentiating itself from competitors, and how the company leverages data to try and deliver high ROI for brands. He also dives into the future of vehicle advertising and the growth strategies VOOH Media is implementing to drive success in a crowded market.

Produced by: Roshan Kanesan, Kishan Sivaswamy

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologyentrepreneurs

Tags:  vehicle advertisingadvertising marketmobile billboards





Play / Pause

Listen now : Top 5 at 5

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Tim Mulholland, President, TJM Limited, Chicago

7:15 AM

Morning Brief

7:30 AM

Morning Brief

John Zogby, Founder, John Zogby Strategies

7:45 AM

Top Story

Dato’ Sia Hok Kiang, Fellow of the Academy of Science Malaysia and a senior council member of the Malaysian Chamber of Mines

8:00 AM

The Breakfast Grille

Dato' Seri Hamzah Zainudin, Secretary-General, Parti Pribumi Bersatu Malaysia (BERSATU)

8:30 AM

The Breakfast Grille

(EXTENDED) Dato' Seri Hamzah Zainudin, Secretary-General, Parti Pribumi Bersatu Malaysia (BERSATU)

8:45 AM

Morning Brief

Poon Panichpibool, Markets Strategist, Krung Thai Bank

9:00 AM

Opening Bell

(REPEAT) Tim Mulholland, President, TJM Limited, Chicago

9:15 AM

Opening Bell

Adrian Loh, Head Of Research, UOB Kay Hian Singapore

9:35 AM

What's the Focus

10:05 AM

Open For Business

Richard Nilsson, Founder & CEO, MyPetGo

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop.

12:00 PM

Enterprise Explores

Cilia Rasasegram, Employee Experience Consultant, Kindler Employee Experience

1:00 PM

The Breakfast Grille Repeat

Dato' Seri Hamzah Zainudin, Secretary-General, Parti Pribumi Bersatu Malaysia (BERSATU)

2:05 PM

Discovery Hour

Happily Ever After? #12: The Magic of Fairy Tales; Marion Gibson, University of Exeter

3:05 PM

Front Row

Purnama; Lim Hong Jie, Senior Dancer and Assistant Artistic Director

3:20 PM

Front Row

Opera Si! La Bohemia; Dr. Bernard Tan, conductor | Tan Chee Shen, tenor

4:05 PM

Health & Living

The Silent Signs of Heart Failure; Dr Raja Ezman Faridz Raja Shariff, Consultant Cardiologist, UiTM; Tan Mee Hui, Living with Heart Failure

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture - Speak No Evil + Remakes

7:00 PM

Just For Kicks

Early Impressions on the New Champions League Format; Bob Holmes | Sean Malhotra | Asran Rozain

8:00 PM

A Bit of Culture

Music Has Become Simpler. Does It Matter?; Kam Raslan | Ong Kar Jin | Matt Armitage