Lookin’ NIUD, Feelin’ Good

Women’s fashion unfortunately still faces a level of stigmatisation, especially when it comes to our undergarments, where certain styles are deemed more appropriate than others. However, wearing a bra can be an uncomfortable or even painful experience, with underwires that literally scratch our skin or bra straps that cut into our shoulders. So what other choice do we have? Carmen Lew, founder of DTC brand NIUD, discusses their functional and inclusive bra-alternatives.

Image Credit: NIUD Facebook Page