Hand Pouring 800 Candles A Day & Making Customers Stay

Candles are not so much a source of light anymore. Rather, scented candles have become a form of aromatherapy.

To get a “scents” of the scented candles markets in Malaysia, Julie Yim and Marcus Khoo, co-founders of Lilin and Co, tell us about the candle trends we see here in Malaysia, how they are competing in the market by hand pouring at least 800 candles per day and opening a physical store.