Grobrix, A Hobby That Snowballed: Why This Founder Left Finance for Farming

With their patented modular edible hydroponic green walls, Grobrix is on a mission to reconnect urban communities with the source of their food, promoting healthier and more sustainable lifestyles.

Started between 2019 and 2021, Grobrix has built a presence in more than 70 commercial locations across Singapore and Kuala Lumpur, with ambitious plans to triple its urban farming footprint in 2024. They are building on their current success in Singapore and Malaysia while expanding into North America through their recently announced partnership with Green City Growers. In just two years, Grobrix has reportedly grown quarterly revenue by over 500%, driven by the company’s transition from a business-to-consumer service to a business-to-business model.

From the trading floor to green walls, Mathew joins us today to explore Grobrix’s journey, including their subscription-based Farming as a Service model, the strategic move to B2B, their expansion into the North American market, and the exciting developments with Grobrix 2.0. Join us as we delve into all this and much more.

Image Credit: Grobrix