From Zero to RM2 Million: Notti’s 1-Year Journey Elevating Kibble

Founded in April 2023, Notti Pet Food is a local pet food brand that wants to elevate pet kibble and recently secured RM2.4 million in seed funding from venture capital firms 500 Global and First Move to accelerate its mission.

The company crossed RM1 million in revenue in 6 months and is on track to hit RM2 million in revenue for its first year in business. With aims to hit 8-figures in revenue in the next 2 years, Notti will be focused on accelerating growth through new products and further market expansion into the Philippines and Singapore.

At present, the company produces slow-baked kibble, using human-grade meat alongside fruits, vegetables, probiotics, and prebiotics., and is in over 100 pet shops, mostly in Malaysia, but with a minor presence in Singapore, Hong Kong, and the Philippines.

Today, we'll dive into the origins of Notti Pet Food, from its inception just over a year ago to Ke Yee's ambitions for the future now that she’s secured RM2.4 million in seed funding, which all kind of started from a LinkedIn comment.