From Car Air Fresheners to IPO: Vanzo Asia’s Journey

Vanzo Asia started in 2018 with a focus on car air fresheners and has since grown into a homegrown brand that made RM5.1 million in profit on RM40.86 million revenue in FY2023. Co-Founder and MD Allan Wong discusses Vanzo origins, its product range expansion, and how their upcoming ACE Market IPO will help strengthen its retail presence and branding efforts, marking a new chapter in its growth story.

Allan has been nominated for the EY Entrepreneur of the Year 2024 Malaysia awards in the Emerging Entrepreneur category—a distinction previously awarded to brands like ZUS Coffee, Empire Sushi, and financing platform Capbay.