From A Pitch Deck To Malaysia’s Largest Smart Device Repair Company

With a bootstraped investment of RM868,000 since its establishment in 2019, Secondlifeasia, Malaysia’s largest smart device repair company, records an inclining growth of 424% year on year, and is expecting to hit an annual revenue of RM 7.0 million this year. Secondlifeasia is an Independent Repair Provider (IRP) with genuine parts and diagnostic tools sourced from Apple, as well as being a Realme Authorized Service Center for a wide range of devices, including Internet of Things (IoT) devices

Back in February, the company announced its expansion to Thailand, through a joint venture with Appidea, a technology and software development company, with an initial investment of USD250,000 and this will see Secondlifeasia setting up a total of 3 brick-and-mortar outlets in Thailand by the end of 2024. 

Today on Open For Business, we spoke to Jerome Teh, CEO & Co-Founder and Alan Lee, CTO & Co-founder of Secondlifeasia, to understand the companies growth trajectory since their establishment in 2019, how the business model has evolved particularly with how much technology has developed since the pandemic era and what's in store for the business moving forward.