From 9-to-5 to Doughnut Balls: LOOKOO's Sweet Escape Story

We talk to Harith Aqil, the founder of LOOKOO, a local F&B startup that’s set to change how we think about doughnuts with their unique twist—doughnut balls. Inspired by his time in Melbourne, Harith launched LOOKOO in 2022 with the help of his childhood best friend. Their delicious doughnut balls have quickly gained popularity, available not only in their physical store but also through food delivery platforms like GrabFood, Foodpanda, and ShopeeFood.

We discuss with Harith about his journey from the 9-5 world to the entrepreneurial path, exploring the motivations behind starting LOOKOO, the challenges faced in the F&B industry, and the exciting opportunities that lie ahead for the brand.