World Radio Day - Is Radio Still Relevant?

Recent stats shows that 97% of Malaysians still listen to radio. That’s a whopping amount however, radio is being deemed as a dying form of technology. With digital media taking shape in the region, how is radio going to be relevant to all, as a consumer and as an advertiser? We speak to James Cridland, a Radio Futurologist about the future of radio. This is a rebroadcast show.