BFM 89.9
The Business Station
'The Best Marketing Case Study Ever'
33 mins
·
10:00, 9 May 2017
·
Recommended
1 hr 5 mins
44 mins
40 mins
Angeline Teh managed to sit down with marketing guru David Meerman Scott who followed the US Presidential Election for 18 months. He explains the very different methods in which the candidates communicated with their potential voters, how he managed to get a selfie with Hillary Clinton and how, according to him, the campaign was the ‘best marketing case study ever’.
Share:
Recent episodes
0
Latest stories
Podcasts · Mar 11 · 10:00AM
Flying Solo vs. Being Part of a Pack?
1 hr 5 mins
Videos · Mar 11 · 9:00AM
Ramadhan Sounds
1 min
Podcasts · Mar 11 · 9:00AM
Top 5 at 5: Understanding Thailand's Deep South Conflict
44 mins
'The Best Marketing Case Study Ever'
33 mins
·
10:00, 9 May 2017
Angeline Teh managed to sit down with marketing guru David Meerman Scott who followed the US Presidential Election for 18 months. He explains the very different methods in which the candidates communicated with their potential voters, how he managed to get a selfie with Hillary Clinton and how, according to him, the campaign was the ‘best marketing case study ever’.
Share:
Recommended
Mar 11
·
1 hr 5 minsFlying Solo vs. Being Part of a Pack?
Mar 11
·
44 minsTop 5 at 5: Understanding Thailand's Deep South Conflict
Mar 11
·
40 minsHumans of Healthcare: The Geriatrician
Download app
60,000 other podcasts in your hand
Recent episodes
0
Latest Stories
Podcasts · Mar 11 · 1 hr 5 mins
Flying Solo vs. Being Part of a Pack?
Podcasts · Mar 11 · 44 mins
Top 5 at 5: Understanding Thailand's Deep South Conflict