Car Rentals In The On-Demand Age

South Korean car sharing service Socar is making its first overseas expansion by allowing Malaysian users to book or rent a car for hours, days, or maybe even a week… all via the SOCAR app. We speak to Leon Foong, CEO of SOCAR Malaysia, about the market for car-sharing as opposed to ride-hailing, the promise of the Malaysian market, as well as the challenges SOCAR has faced so far.