BFM 89.9
The Business Station
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Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
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39 mins
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33 mins
How will emerging technology such as Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) reshape the next generation of marketing communications? Can developments in new technology ever replace human creativity? How can companies incorporate the use of these new tech into their business strategies? We speak to Nigel Gwilliam and Khairudin Rahim about the advertising and marcom race to capitalise on the rise of technology.
Producer: Majidah Hashim
EnterprisetechnologyIPA4Asartificial intelligenceAIvirtual realityVRaugmented realityARmarketingcommunicationsmarcomadvertisingcreativity
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