BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Ala Carte - Love A Durian

Ala Carte - Love A Durian

Benson Wong, Love A Durian

24-Jan-17 10:00

Ala Carte - Love A Durian

Take the essential morning beverage and fuse it with the King of all fruits, and you get durian coffee! After trying more than 40 types of durian infused coffee, the men behind Love A Durian White Coffee really gave their right arm to make their durian coffee “Nothing, but the real thing”. Managing Director of Love A Durian, Benson Wong, joins us on the show today to share with us the story behind establishing a new category of ‘Malaysian Breakfast Coffee’, along with the creative branding strategy they have engineered to stay ahead of the spiky game.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  Durianwhite coffeeLove A DurianF&BCoffeefusioncreative brandingbrand strategymarketingKing of Fruitsinstant coffee





Play / Pause

Listen now : Health & Living: Budget 2025: A Budget for Digital Health Records?; Dr...

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Kelvin Wong, Senior Market Analyst, OANDA

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Brock Silvers, CIO, Kaiyuan Capital

7:45 AM

Top Story

Ibrahim Sani, CEO, Yayasan Peneraju Pendidikan Bumiputera

8:00 AM

The Breakfast Grille

Craig McFarlane, Vice President, Australia and Southeast Asia, Pearson VUE

8:30 AM

Morning Brief

Oliver Wee, President, Master Builders Association Malaysia (MBAM)

8:45 AM

Morning Brief

(REPEAT) Ibrahim Sani, CEO, Yayasan Peneraju Pendidikan Bumiputera

9:00 AM

Opening Bell

(REPEAT) Kelvin Wong, Senior Market Analyst, OANDA

9:15 AM

Opening Bell

(REPEAT) Brock Silvers, CIO, Kaiyuan Capital

9:35 AM

BBC

Trending: The curse of the blessing scam

10:05 AM

Open For Business

Jojo Flores, Co-Founder of Plug and Play

11:05 AM

P&L

Startup Fundraising: The Dark Side of Preference Shares with Kevin Brockland, Managing Partner, Indelible Ventures

12:00 PM

Enterprise Explores

Professor Arturo Bris, Director of World Competitiveness Center, Institute for Management Development (IMD)

1:00 PM

The Breakfast Grille Repeat

2:05 PM

Discovery Hour

DUMP-ing Unused Medication; Prof Dr Debra Sim Si Mui, Department of Pharmacology, University of Malaya

3:05 PM

Earth Matters

Budget 2025: A Wishlist For the Environment; Thing Siew Shuen, Senior Program Manager, Greenpeace Southeast Asia | Celine Lim, Managing Director, Save Rivers

4:05 PM

Health & Living

Budget 2025: A Budget for Digital Health Records?; Dr Rachel Gong, Deputy Director of Research, Khazanah Research Institute (KRI) | Ilyana Syafiqa Mukhriz Mudaris, Research Associate, Khazanah Research Institute (KRI)

5:00 PM

Top 5 at 5

6:00 PM

Today I Learned

How Do I Prepare My Autistic Child For Employment?; Ivy Philip, Founder, EmployAble

7:00 PM

Just For Kicks

8:00 PM

GGWP

9:00 PM

Wavelength