BFM 89.9

Podcast  >  Enterprise  >  Open For Business  >  Trust The Algo To Dress You

Trust The Algo To Dress You

Gwen Delhumeau, Ellegra

23-Aug-21 10:00

Trust The Algo To Dress You

KL-based fashion-tech startup Ellegra believes the next disruption in online retail will be driven by the level of curation you can offer your customers. And they aim to do this via their style boxes, which are curated by the platform’s personal stylists and - you guessed it - an algorithm. We speak to Founder Gwen Delhumeau about offering a highly personalised shopping experience, the true cost of fast fashion, and how Malaysians are taking to trusting an algorithm for their OOTDs.

Produced by: Audrey Raj

Presented by: Audrey Raj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  retailfashionfashion techsustainabilityconsumer demandecommerceshoppingPersonal FinancePersonal DevelopmentManagerial Resources/Development


Business
Money
Life

Share this podcast




Play / Pause

Listen now :

Today’s Shows