BFM 89.9
The Business Station
Taking Local F&B Into Global Franchising
23 mins·10:00, 10 Dec 2019
Taking Local F&B Into Global Franchising
23 mins
·
10:00, 10 Dec 2019
·
Recommended
43 mins
Malaysians often wonder why our local food doesn't seem to take off overseas when we know our food is delicious. It turns out the obstacles in place involve a lot more than just poor marketing. Manichel Subra, managing partner of FBE Ventures, discusses how the company aims to help introduce local F&B outlets to regional or even global franchising heights.
Presenter: Christine Wong
Producer: Christine Wong
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