We’ve all had a fantasy of being the hero in a storybook, and as films like Black Panther and Crazy Rich Asians have shown, seeing someone like yourself represented in media is incredibly powerful and important. Warren Leow is the founder of a startup called Amazing Fables that allows your child to literally become the hero of their own story. He discusses his unique business model, the didactic aim of his stories, and how the company is 100% bootstrapped.