ROCKS Rewind 2018 - Endorsements, KOLs, Celebrities

As we gear up for our annual retail conference, Enterprise ROCKS 2019, we take a look at the highlights from last year. In the second part of this three-part recap, Sarah Lian of Suppagood, Manisha J of MTalent, and Jonathan Davies of GetCRAFT Malaysia talk about endorsements, KOLs, and celebrities - do we need them more than ever?