Flipping sneakers have been a viable business for decades. According to Statistica, a company specialising in market and consumer data, the overall global resale sneakers market is forecasted to reach a value of US$97.8 billion by 2024. In Asia, Novelship is known to be the fastest-growing marketplace for sneakers and streetwear. After just two years into the business, they have achieved their first US$1 million monthly revenue milestone despite the recent pandemic.