BFM 89.9

Podcast  >  Enterprise  >  Open For Business  >  Marketing ‘No Nonsense’ Skincare

Marketing ‘No Nonsense’ Skincare

Yeo Shu Yi, A La Carte

01-Dec-20 10:00

Marketing ‘No Nonsense’ Skincare

Making a name for yourself in a space that’s dominated by international giants isn’t easy, but Yeo Shu Yi, founder of A La Carte, is convinced she can do it by sticking to her beliefs and principles about the skincare industry. Shu Yi speaks to us about marketing her ‘no nonsense’ line of cosmetic products, deciding on a relatively affordable price range, and allowing the quality of A La Carte to promote itself instead of relying on big advertising campaigns.

Produced by: Arvindh Yuvaraj

Presented by: Arvindh Yuvaraj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  InvestingCOVID-19millennials. Standard CharteredsurveyPersonal FinancePersonal DevelopmentManagerial Resources/Development


Business
Money
Life

Share this podcast




Play / Pause

Listen now : Enterprise Biz Bytes

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

H.E. Charles Hay, UK High Commissioner to Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Kiran Jethwa, Founder & CEO of Fumase

10:30 AM

One Goal At A Time - Goh Miah Kiat, CEO, Karex

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

H.E. Charles Hay, UK High Commissioner to Malaysia

2:05 PM

Live & Learn

3:05 PM

Good Things

tbc; tbc

4:05 PM

Health and Living

Doctor in the House: World Polio Day - Malaysia Ends Polio

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

On The Ball

9:00 PM

A Bit of Culture

10:00 PM

The Flow