Jeevan Sahadevan, Leverage Lab
When people tell you to “measure your marketing”, they never say what exactly you need to measure - so how do you know if you or your staff are actually performing? Jeevan Sahadevan introduces 7 simple key performance indicators (KPIs) marketers can use to measure exactly how well a marketing campaign is performing.
Produced by: Christine Wong
Presented by: Richard Bradbury, Freda Liu, & Audrey Raj
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