When the travel industry came to a grinding halt due to the pandemic, the co-founders of airbnb management company Plush Services had something dreamy up their sleeves. They supplemented revenues by launching an online DTC bedsheet brand, Kapas Living. The duo speak to us about the bed linen market in Malaysia, changing consumer purchasing behaviour, and give us a 101 on what makes great sheets.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Tags:  entrepreneurship,  powering thru the pandemic,  pivot,  ecommerce,  marketing,  covid-19,  travel,  Personal Finance,  Personal Development,  Managerial Resources/Development