In the era of Instagram, YouTube, and TikTok, influencers have become one of the most aspirational jobs. In a 2019 report by research firm Morning Consult, 86% of Gen Z and millennials surveyed would post sponsored content for money, and 54% would become an influencer given the opportunity. But how do new talents make themselves open to these opportunities, and how do brands find the right people to represent them? Same Tham, co-founder and CEO of talent platform Modello, discusses this and more.

Produced by: Christine Wong

Presented by: Christine Wong

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Tags:  social media,  influencers,  KOLs,  marketing strategy,  Personal Finance,  Personal Development,  Managerial Resources/Development