Failing Forward: Customer Acquisition & Retention
Zeehan Zahari, Copper | Renuka Sena, Proficeo
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Zeehan and her Michelin Star trained chef husband Chai had on paper, all the right ingredients for a successful restaurant. However, the perennial issue of Location, Location, Location was a thorn that needed to be overcome. What do you do to acquire customers when you are not visible to ground traffic? We discuss this and Customer Retention on this episode of Failing Forward.
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Produced by: Audrey Raj
Presented by: Audrey Raj
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Tags: entrepreneurship, failures, mistakes, CLTV, metrics