BFM 89.9

Podcast  >  Enterprise  >  Open For Business  >  Failing Forward: Product-Market Fit

Failing Forward: Product-Market Fit

Keong Chun Chieh , Founder of IGL Coatings | Renuka Sena, Proficeo

28-Jun-20 10:00

Failing Forward: Product-Market Fit

Many companies struggle to get their business off the ground in Malaysia. This was the case for IGL Coatings and its founder Keong Chun Chieh, who discovered the hard way that sometimes it might be better for local startups to market their products overseas first before bringing it home. We discuss Product-Market Fit, the ‘West to East Strategy’ and if the “Malaysia First” concept could be limiting your company’s growth.

Click here for more episodes of Failing Forward. 

Produced by: Audrey Raj

Presented by: Audrey Raj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  entrepreneurshipfailuresmetricsgoing globalexportingproduct market fitEntrepreneur interviewsPersonal FinancePersonal DevelopmentManagerial Resources/DevelopmentEntrepreneur Resources/Development

Business
Money
Life

Share this podcast




Play / Pause

Listen now : KIV

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Vincent Fong, Chief Editor, Fintech News Malaysia, and Karen S. Puah, President, Fintech Association of Malaysia (FAOM)

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Kray Chong, Co-Founder of Emergence Innovative

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Vincent Fong, Chief Editor, Fintech News Malaysia, and Karen S. Puah, President, Fintech Association of Malaysia (FAOM)

2:05 PM

Live & Learn

Law & Behold #38: Constitutional Monarchies; and the Right to Equal Treatment for All Persons

3:00 PM

Good Things

Architects of Diversity: Fostering Unity in An Increasingly Polarised Nation

4:05 PM

Health and Living

Doctor in the House: COVID-19 is Airborne, So What Should We Do?

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

On The Ball

9:00 PM

A Bit of Culture

10:00 PM

The Flow