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Failing Forward: Product-Market Fit

28 mins·10:00, 28 Jun 2020
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Failing Forward: Product-Market Fit

28 mins
·
10:00, 28 Jun 2020
·

Many companies struggle to get their business off the ground in Malaysia. This was the case for IGL Coatings and its founder Keong Chun Chieh, who discovered the hard way that sometimes it might be better for local startups to market their products overseas first before bringing it home. We discuss Product-Market Fit, the ‘West to East Strategy’ and if the “Malaysia First” concept could be limiting your company’s growth.

Click here for more episodes of Failing Forward. 

Presenter: Audrey Raj

Producer: Audrey Raj

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