BFM 89.9

Podcast  >  Enterprise  >  Open For Business  >  Driving Advertising. Literally.

Driving Advertising. Literally.

Valens Subramaniam and Joyce Chin, Rodeo

09-Aug-19 10:00

Driving Advertising. Literally.

Advertisers live on eyes and impressions; the more the merrier in both cases. Rodeo, an innovative startup that specializes in Transit Media, connects clients with customers by turning e-hailing rides into moving ad platforms. We speak Valens (CEO) and Joyce (VP Marketing) about competing with bigger players in this same space, the company’s rebelliousness, as well as expansion plans for the future.


Produced by: Arvindh Yuvaraj

Presented by: Arvindh Yuvaraj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  AdvertisingMarketingOut Of HomeGrabe-HailingAviation, Auto, Transport, LogisticsMedia, Marketing, AdvertisingPersonal FinancePersonal DevelopmentManagerial Resources/Development

Business
Money
Life

Share this podcast

Latest Podcasts




Play / Pause

Listen now : Pressing Matters

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Chew Ne Weng, Managing Director, QES Group Bhd

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Pressing Matters

10:05 AM

Open For Business

The One Stop-Shop Medical Platform

11:05 AM

Raise Your Game

Screw The Cubicle

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Chew Ne Weng, Managing Director, QES Group Bhd

2:05 PM

The Daily Digest

3:05 PM

Earth Matters

World Elephant Day 2020 Special - Nurturing Human-elephant Coexistence

4:05 PM

Health & Living

Healthcare in a Pandemic #3: Hospitals & Clinics

5:05 PM

The Evening Edition

8:05 PM

Off The Ball

9:00 PM

Night School

10:00 PM

Wavelength