BFM 89.9
The Business Station
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Data Makes Retail More Than Skin Deep
21 mins
·
10:00, 11 Aug 2021
·
Recommended
43 mins
Many companies have leveraged the nature of the pandemic to embrace e-commerce fully, but with less in-person customer interaction, do brands really know what their customers want? Eyo Zhen Yi, managing director of e-commerce beauty platform Threebs, shares his thoughts on the beauty industry and the relationship between data management and successful e-commerce.
Presenter: Christine Wong
Producer: Christine Wong
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