Many companies have leveraged the nature of the pandemic to embrace e-commerce fully, but with less in-person customer interaction, do brands really know what their customers want? Eyo Zhen Yi, managing director of e-commerce beauty platform Threebs, shares his thoughts on the beauty industry and the relationship between data management and successful e-commerce.

Produced by: Christine Wong

Presented by: Christine Wong

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  beauty,  skincare,  data analytics,  data management,  e-commerce,  Personal Finance,  Personal Development,  Managerial Resources/Development,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrpreneurship