Modeled after Cameo, Goceb touts itself as the first personalised celebrity shout-out platform in Malaysia. But different markets have different kinds of celebrities, and with influencers and social media superstars boasting larger fan-bases these days, it’s an interesting time for personality-driven services. We speak to founders Neo and ZiKang about adopting a successful model for the local market, onboarding celebrities and talent, as well as who gets more requests - actors and musicians… or Tik Tok superstars.