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Clutching Culture

19 mins·10:00, 11 Mar 2020
podcast image

Clutching Culture

19 mins
·
10:00, 11 Mar 2020
·

Shubam by Shatia is a collection of artisan statement clutches, designed for the everyday girl. From traditional Chinese silks, to Batik motifs and Indian embroidered designs, Shubam aims to inject heritage and the unexpected into looks around the world. We speak to the founder of Shubam, N.Shatiarubini about carving out a niche in the affordable luxury market, and the challenges in growing a homegrown brand in the fiercely competitive bag and accessories segment of the ecommerce fashion industry.

Presenter: Audrey Raj

Producer: Audrey Raj

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