BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Augmented Reality for Realistic Marketing

Augmented Reality for Realistic Marketing

Eswaran Mohan, ExAR

03-Nov-20 10:00

Augmented Reality for Realistic Marketing

Brands that leverage on tools like Instagram, Snapchat, and TikTok understand the value of visual, interactive advertising. To cater to that demand, ExAR builds branded filters to connect users and advertisers in a fun yet effective way. We speak to Eswaran Mohan, one of the founders of ExAR, about using AR as a powerful marketing tool, the ups and downs of a rapidly shifting social media landscape, as well as plans to expand their reach as well as their clientele in the future.

Produced by: Arvindh Yuvaraj

Presented by: Arvindh Yuvaraj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurship

Tags:  technologysocial mediasnapchatadvertising





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Sarah Jane Mahmud, Senior Financial Services Research Analyst at Bloomberg Intelligence

7:45 AM

Top Story

Dr. Lee Chee Leong, Senior Lecturer, Institute of China Studies, University Malaya

8:00 AM

The Breakfast Grille

Connie Go, CEO, Feytech Holdings Berhad

8:30 AM

Morning Brief

Maryam Ismail, Analyst at ISIS Malaysia

8:45 AM

Morning Brief

Munira Mustaffa, Executive Director, Chasseur Group

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Lakshita Wijerathne, CEO, Eutech Cybernetic

11:00 AM

Marketing Mojo

Nur Azre Abdul Aziz, Head of Offline Acquisitions & Partnerships, TikTok Shop Malaysia

12:00 PM

Enterprise Explores

Michel Borst, Asia Vice President, Commvault

1:00 PM

The Breakfast Grille Repeat

Connie Go, CEO, Feytech Holdings Berhad

2:05 PM

Beyond the Ballot Box

What Has Become of Student Movements & Activism Today?; Ooi Kok Hin, Bersih

3:05 PM

Live & Learn

4:05 PM

Health & Living

Mind Matters: How The First 1,000 Days Impact Mum’s Mental Health, Benjamin Looi, Clinical Psychologist & Manager of Community Development, Thrive Well | Melissa Ngiam, CEO, Yayasan Generasi Gemilang

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

Talkback Tuesday

7:30 PM

Earth Matters [REPEAT]

9:00 PM

Bar None

Ep 8: Jombola, That's A Sport?; Sukdev Singh, Founder, Jombola