Ads That Talk Back

Ads are often seen as intrusive to the online experience… but what if an ad asked you before promoting a product? Instreamatic’s voice-enabled ads allows users to verbally respond to the ads on their devices; bringing a new level of interactivity with brands in the online space. We spoke to founder Stas Tushinskiy about the tech behind the ads, partnering with Pandora, and the way marketing is evolving to serve the customer.